Karachi, Pakistan · Est. January 2024

CinegmaFilms

Independent Pakistani cinema — built on a simple belief: our stories are worth telling properly, with real care and no apologies for taking them seriously.

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2024
Debut Year
The Company

Cinegma Films LLC

Cinema as the medium. Enigma as the mystery within every frame.

Cinegma Films is an independent film production company founded in January 2024 and based in Karachi, Pakistan. Built around a single conviction — that Pakistani stories deserve to be told with precision, ambition, and without compromise — Cinegma Films operates as a creative home for narrative cinema that challenges, moves, and endures.

The name itself is a declaration of intent: Cinema as the medium, Enigma as the irreducible mystery at the heart of every frame. That philosophy shapes every production — from story selection to final color grade.

In its first year of operation, Cinegma Films produced work that screened across 9 countries, earned international recognition at festivals from Canada to India, Scotland to Kosovo, and achieved a theatrical release at Arena Cinemas, Karachi — an exceptional milestone for an independent student-led production company in Pakistan.

Cinegma Films operates across narrative short films, documentary, and is currently developing its first feature-length projects. The company also serves as a production arm for Silverlight Studios under Burrak Organization.

Where It All Started

Back When We Were
Just Students

Okay, real talk — before any of the awards, the theatrical release, or the festival runs, we were just a bunch of film students with borrowed gear, too many ideas, and zero budget. This is the stuff we made back in uni, from around our first semester all the way through.

Some of it is rough. Some of it we're honestly still proud of. We shot spec ads because we couldn't afford real clients, recreated scenes from movies we loved, made a one-minute short just to prove we could, and even tried our hand at a talk show. Every single one of these taught us something we still use today. Tap play and see how far we've come.

Badar Uddin Chal BasayShort Film

One of our earliest student shorts — rough around the edges, but a real part of how we learned to tell stories.

Maa (Mother)Short Film

Our first short that actually won something at a festival. Still has a soft spot in our hearts.

ShanakhtShort Film

A short film about identity — who we are versus who the world thinks we are.

Devil Within Us1 Min Short

A whole story in 60 seconds. Saying a lot with very little.

Dali & GalaMusic Video

A surreal music video inspired by Dalí and his muse. Dreamlike, a little unhinged.

Hershey's — Horror SpecSpec TVC

A class brief where we turned a chocolate ad into a tiny horror film.

Cadbury — Sci-Fi SpecSpec TVC

Chocolate, but make it sci-fi. Zero budget, maximum imagination.

Everyday ChaiTVC

A chai commercial. Simple idea, but it taught us a lot about product lighting and pacing.

Snickers — Stop MotionStop Motion

Frame by painstaking frame. Moving a chocolate bar a millimetre at a time for hours.

O Beta G — LUDORecreation

We loved a scene from LUDO so much we recreated it. Karachi Boys edition.

Mirchi with ChiraandTalk Show

Our shot at making a proper talk show. Unfiltered, a bit chaotic, a lot of fun.

Ankhon DekhiVideo Essay

Nerding out over a beloved film — an excuse to talk about cinema for ten minutes straight.

Something's ComingFilm Noir

A moody noir experiment. Shadows, smoke, mystery — finding our visual language.

From spec ads and one-minute shorts in a classroom... to a theatrical release and 14 international awards in about two years. Wild what a few stubborn students with a camera can pull off.

The Team

The People Behind
Every Frame

Cinegma Films is built on collaboration. These are the core creatives whose vision, craft, and commitment have shaped everything we've made — from a 34-hour shoot on a dark beach in Karachi to stages across nine countries.

Syed Asad Raza Abidi
01 · Filmmaker · Director · Editor · Colorist · Founder

Syed Asad Raza Abidi

Born on December 9, 2001 in Karachi, Syed Asad Raza Abidi is an independent filmmaker, director, editor, colorist, and the founder of Cinegma Films LLC. He holds a BS in Film & TV Production from Indus University, Karachi (2025). He founded Cinegma Films in early 2024 — the name a deliberate fusion of Cinema and Enigma, the two words that define his layered, psychologically rich storytelling.

His debut short Janjaal (Tussle) — shot in just 34 hours, then directed, edited, graded, VFX-supervised and mixed in-house for a 5.1 theatrical premiere at Arena Cinemas — won 14 international awards and 22 selections across 9 countries. He has also made Portrait of Life, Maa (Mother), Main Aur Achu and the documentary Urdu Bazaar Karachi; served as DP/Editor on Phir Se and Associate Director on Payam e Dil. In production: Zawaal and A Soldier Beside Me. He also leads narrative production at Burrak Organization's Silverlight Studios.

Janjaal — 2024Portrait of Life — 2025Maa (Mother) — 2022Urdu Bazaar — DocZawaal — In Prod.
Ghayas Uddin Siddiqui
02 · Director of Photography · Cinematographer

Ghayas Uddin Siddiqui

Ghayas Uddin Siddiqui is the Director of Photography behind the visual texture of Janjaal — known for naturalistic lighting, precise composition, and a cinematic sensibility that translates across narrative drama, TV, and commercial work.

His work on Janjaal brought a distinctive visual language to the 24-minute thriller, helping the production achieve a quality that earned recognition across international festivals in 9 countries.

Janjaal — DOPTV Drama · NarrativeCommercial Advertising
Ameer Hamza
03 · Filmmaker · Writer · Producer

Ameer Hamza

Ameer Hamza is a filmmaker, writer, and producer with a strong passion for creating films that carry emotion, meaning, and soul. He has worked on Janjaal, A Soldier Beside Me, and Zawaal — with Janjaal recognised at festivals worldwide.

His work explores human emotions, inner conflict, and the realities people silently carry. For him, filmmaking is not only a profession, but a way to express truth, empathy, and imagination.

Janjaal — ScreenplayA Soldier Beside MeZawaal — In Prod.
Faizan Ahmed
04 · Producer · Director · Writer · Production Designer

Faizan Ahmed

Faizan Ahmed is a Film & TV and Media Science graduate and multidisciplinary artist working across direction, production, writing, production design, and visual storytelling. He served as Producer of Janjaal and wrote, directed, and produced Payam-e-Dil.

Beyond narrative film he works in production design, storyboard art, and digital illustration — with credits including Asim Azhar music videos and illustration work for Paramount Books and Oxford University Press.

Janjaal — ProducerPayam-e-Dil — Writer/DirectorProduction DesignIllustration
Usman Ali Akbar
05 · Music Composer · Original Score

Usman Ali Akbar

Usman Ali Akbar is the music composer for Cinegma Films productions. His original scores bring emotional depth and atmosphere — sitting beneath the frame, supporting the story without overwhelming it.

His compositions reflect a sensitivity to the psychological register of each project, crafting soundscapes that amplify what the visuals leave unsaid.

Original Score — Cinegma Films
Dayyan Khalid
06 · Film Producer · Assistant Director

Dayyan Khalid

Dayyan Khalid is a film producer and assistant director based in Karachi, with a Bachelor's in Media Sciences from Indus University. He has produced Zawaal and Portrait of Life, with Associate Producer credits on A Soldier Beside Me, Janjaal, and Peyary Abbu.

Alongside short films, he has contributed to TV dramas — handling planning, scheduling, on-set coordination, and post-production.

Zawaal — ProducerPortrait of Life — ProducerJanjaal — Assoc. Producer
Craft & Skills

Every Discipline

01DirectionNarrative · Performance-led
02Film EditingDaVinci Resolve
03Color GradingFilm-influenced
04Sound Design5.1 Surround
05VFXPurposeful
06CinematographyDP Credits
07ProductionEnd-to-end
08DroneAerial
09WritingPortrait of Life & more
Awards & Selections

Category Winners

🇨🇦Best Short FilmToronto Fantasy/Sci-Fi Film Festival 2026 · CanadaWinner
🇮🇳Best DirectorKISFF — Kolkata Intl. Short Film Fest · IndiaWinner
🇮🇳Best Short FilmKISFF — Kolkata Intl. Short Film Fest · IndiaWinner
🇵🇰Best DirectorCedar Film Festival 2026 · PakistanWinner
🇵🇰Best FilmCedar Film Festival 2026 · PakistanWinner
🇵🇰Best Short FilmCedar Film Festival 2026 · PakistanWinner
🇵🇰Best DirectorGandhara Independent Film Festival · PakistanWinner
🇵🇰Best Short FilmGandhara Independent Film Festival · PakistanWinner
🇵🇰Best Short FilmPIFF — Pakistan International Film FestivalWinner
🏴󠁧󠁢󠁳󠁣󠁴󠁿Best TrailerTMFF — The Monthly Film Festival · ScotlandWinner
🇵🇰Best DirectorIFF — Indus Film Festival · PakistanWinner
🇵🇰Best EditingIU Film Fest 2025 · PakistanWinner
🇵🇰Best Short Film — MotherCinephilia Flair IFF · Pakistan · 2024Winner
🇵🇰Best DirectorCinephilia Flair IFF Season 06 · PakistanWinner

Official Selections

🇽🇰KYFF — Kosovo Young Filmmakers Film Festival · KosovoOfficial Selection
🇹🇷IIFF — Islamabad International Film Festival · TurkeyOfficial Selection
🇨🇦TFSFS — Toronto Fantasy/SciFi Film Festival · CanadaOfficial Selection
🇺🇸UAFF — Urbanite Art & Film Festival · New York, USAFinalist
🇵🇰GIFF — Gandhara Independent Film Festival · PakistanOfficial Selection
🏴󠁧󠁢󠁳󠁣󠁴󠁿TMFF — Best Trailer Nominee, Portrait of Life · ScotlandNominee
🇮🇷Sobh International Media Festival — Mother · IranOfficial Selection
🇪🇬Egyptian American Film Festival — Mother · USAOfficial Selection
🇪🇸Anymusic Film Festival — Portrait of Life · SpainOfficial Selection
🌐The Short Film Channel — Mother · 2026Official Selection
Press Release · April 2026 · Cinegma Films

Pakistani Short Film Janjaal
Wins 14 International Awards

FilmmakerSyed Asad Raza Abidi
FilmJanjaal (Tussle), 2024
Runtime24 Minutes
Shot In34 Hours
Most Recent AwardBest Short Film — Toronto Fantasy/Sci-Fi FF 2026

Karachi-based independent filmmaker Syed Asad Raza Abidi has announced that his debut short film Janjaal (Tussle) has received 14 international awards and 22 official selections at film festivals spanning nine countries. The film, a 24-minute Urdu-language psychological thriller produced under Cinegma Films, screened theatrically at Arena Cinemas, Karachi, in January 2025 — an uncommon milestone for a student-produced Pakistani short film.

The film's most recent honor came at the Toronto Fantasy/Sci-Fi Film Festival 2026, where Janjaal won Best Short Film — placing it among the few Pakistani short films to receive top recognition at a North American genre festival.

"My vision was much bigger than what we could afford. But that limitation forced us to be more precise, more intentional with every frame. We had 34 hours to make something people would sit still for in a cinema — and they did."— Syed Asad Raza Abidi, Director, Janjaal

The Making of Janjaal. It was still dark when the crew arrived at Sunhera Beach. They had police on the route — a necessary precaution for the early-morning coastal drive on the outskirts of Karachi — but somewhere along the way, the bikes disappeared into the darkness. The crew kept moving. They had no alternative.

What Abidi didn't know yet, standing on that dark beach with his student crew, was that the water wouldn't cooperate. He had researched the location obsessively — multiple visits, conversations with local fishermen, careful study of the tidal patterns. The water was supposed to reach the boats by 7 AM. By 9:30, the boats were still on dry sand.

"We were all worried. But I had done my preparation. I knew the location. So when the situation changed, we could adapt instead of collapse."— Syed Asad Raza Abidi

The water eventually came. They shot the scene. Janjaal — starring veteran Pakistani actor Shamoon Abbasi — went on to win 14 international awards and 22 official festival selections. Screenplay by Ameer Hamza (co-written with Basil Hussain Zaidi), produced by Faizan Ahmed, cinematography by Ghayas Uddin Siddiqui. Every member of the core crew was a student.

Academic Origins. Abidi was in his sixth semester at Indus University Karachi's Film & TV program when he developed Janjaal. Getting Shamoon Abbasi — a well-known face in Pakistani cinema — was a matter of an existing connection and a script that spoke for itself. "He read it and said yes. He's a straightforward person. He responds to the work."

Post-Production & Theatrical Release. Post was the most demanding phase — completed under a fixed university deadline, as cinema screens had been booked for the premiere. Asad directed, edited, color graded, handled VFX, and mixed the film in 5.1 surround sound — a technical scope rarely managed by a single person on a student production. The film screened theatrically on January 5, 2025, before travelling to festivals across Kosovo, Scotland, India, Iran, Spain, the United States, Canada, and Turkey.

Cinegma Films & Future Projects. Currently in production under the Cinegma banner: Zawaal and A Soldier Beside Me.

"There are very talented filmmakers here making stunning work. And then they disappear. Not because they give up. Because there's nothing to hold them — no indie ecosystem, no support, no audience that's been trained to receive this kind of cinema. We need a new wave of Pakistani cinema. And we have to work together to build it. No one is going to do it for us."— Syed Asad Raza Abidi
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For festival submissions, collaborations, press inquiries, or production partnerships.

info@cinegmafilms.com